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Just as with most things in life, not all websites are created equally. At Design Essentials we believe a website needs to work on several levels in order to be truly successful. We work closely with our clients to make sure that the end result of your website is impacting, effective, and easy to use. We offer a variety of services that work together to make sure your website functions smoothly, represents your company or organization well, and is easy to find in the virtual jungle of the World Wide Web. Our multifaceted approach to website design and development involves several key components.
1.) Attractive, Impacting, and Appropriate Design
The first component of an effective website is its design. First impressions matter! For a website to be effective the colors, images, and overall design of the site need to work together seamlessly. In addition the overall image of the site needs to accurately reflect the identity and mission of the underlying company or organization. At Design Essentials we work with our clients to make sure that the appearance of a site is eye-catching, attractive, and appropriate for the particular client. An effective design helps to impress the website visitor and keeps them interested enough to keep scrolling through and exploring the site.
2.) Easy to Use, Common Sense Navigation
After design comes the navigation of the website. A great looking template design is one thing. But if the navigation is unclear than the website visitor may grow frustrated and leave the site entirely. At Design Essentials we work with our clients to make sure that the product or service you want to showcase is front and center- and that the website visitor can quickly and easily navigate through the site in order to find the appropriate category.
3.) Content Development and Copywriting Services
After attractive design and common-sense navigation, comes the content of your site. Content is important for a couple of reasons. The copy on your site communicates the quality of your product and/or service and demonstrates the degree to which your company or organization is an authority in your particular industry or genre. At Design Essentials we can help with copywriting so that your website communicates effectively, and succinctly, with the website visitor.
There is another reason why content is king on the Web. Search engines love content. While images and design matter to the website visitor, what matters to search engines is the content (i.e. written copy) on your site. The actual content of your various pages goes a long way towards determining how the search engines rank you. And the higher your ranking, the greater the traffic and potential customers directed to your site!
4.) Search Engine Optimization and Web Marketing
Search engine optimization is the final essential component in developing an effective website. To understand the role of search engine optimization, consider the following analogy. You’ve built an amazing brick and mortar store that effectively showcases all of your products or services. You can’t wait to see how your customers are going to respond. There’s just one problem. Your store is located in the middle of the jungle. In other words, no one has anyway of finding you. In fact, they have no idea you even exist!
This is precisely why search engine optimization is so important. A great site isn’t worth a dime to you if it’s impossible to find. And with the hundreds of millions of sites online at present, without the proper optimization, a site can be almost impossible to find. Don’t be the needle in the haystack! Design Essentials employs a multi-faceted approach to make sure your site comes out front and center from the jungle of the World Wide Web.
Our comprehensive search engine optimization strategies include: effective, keyword and content rich copywriting, precise and keyword focused HTML coding and “tagging”, and industry focused web/link marketing. You might or might not understand the complexities of search engine optimization, but when you’re working with Design Essentials you don’t have to. Our comprehensive optimization approach will help your site to rank well in each of the major search engines (Google, Yahoo, and MSN).
All of the elements described above work together to make a website all that it can be. Design Essentials is a web design and development company that focuses on each of these elements in order to offer our clients a finished product that is truly second to none. We’re always available to answer any questions you might have about the design and development of your website. We also offer various packages designed to offer ongoing web-based support for your website once it’s live and online. From start to finish we aim to provide the very best in website design, development, and ongoing customer service and support. The end result will prove not only effective, but much more affordable than you might imagine. So contact us today to get started on the development of your online identity. |
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